I was kind of excited to catch the notice on the new GOVIOS affiliate program over at shareasale today.
Until I read the program’s policy / affiliate agreement. Let me just say this, there’s not a snowballs chance in hell I would promote this affiliate program with it’s current terms.
Because their team of lawyers decided that we can in NO way compete with GOVIOS for any keywords. Now it’s pretty common when it comes to keyword bidding, aka Adwords and similar programs. But their policy goes on to say that you can in no way use any SEO techniques for their terms.
Let me get this straight GOVIOS geniuses… I can go out and get cellular phone targeted traffic, as long as I don’t use ANY terms that might take away from your website.
Here’s a clip of that legalese:
Search engine optimization: GoVios.com and GoViosMobile.com does not allow search engine optimization techniques using merchant trademark keywords by affiliates for search engines including but not limited to Google, Yahoo and MSN, for the GoVios and GoViosMobile brand terms or for any brands featured on GoVios and GoViosMobile. Direct Affiliates are also not to use any of the above brand names in their Meta tags. This includes the Meta title, description and keywords. Affiliate agrees not to draw traffic away from the merchant by any means through search engine optimization. Affiliates found in violation of this policy are subject to punitive actions by us, without notice, including but not limited to: suspension of affiliate account; termination of affiliate account; withholding of payments to affiliate; and public notification of affiliate’s suspected malfeasance.
Dumbasses.
Understand this, GOVIOS powers that be. Your affiliates want to use those terms TO SELL YOUR PRODUCTS. Don’t let your greed get in the way of that fact. If we are allowed to do some basic SEO around those terms, we can fill up the first ten pages of the search engine results WITH LINKS TO YOUR SITE, YOUR PRODUCTS…
D.
U.
H.
Stop listening to your the lawyers you bought with that VC money and listen to some pro marketers. Now, while you’re beginning.
We can and will send you the traffic to make you a star.
But don’t be court crazy with your affiliate contract. Don’t tell me you’re going to sue me if I’m working on selling your product.
No thanks. At this point, I won’t be promoting the GOVIOS affiliate program. Not unless they change the program participation agreement. And I don’t suggest any other affiliate marketers do so either. Not now.
Step up GOVIOS. Looking for a comment in return in the comments below from the GOVIOS staff. Splain’ it to me Lucy!

Dumbass Affiliate Managers
***Update May 26, 2009***
****GOVIOS has since changed their TOS, which I have covered in this blog post about their program.***
*************************************************